Agency Brief—Gartner warns on agency AI, Geico CMO signals no pitch

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Gartner predicts that by 2029, half of proprietary agency AI platforms will become obsolete or sunset, highlighting a significant challenge for the advertising industry. This warning is part of an agency brief that also mentions Geico’s CMO signaling no pitch, indicating stable agency relationships for the insurance giant. The article touches on broader themes of AI’s impact on marketing and media transparency.

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