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Metaplanet Boosts BTC Portfolio with $12.6M Buy; Eric Trump Joins Board
In keeping with its commitment to Bitcoin as a core asset, Metaplanet Inc. (TSE: 3350) announced today the acquisition of an additional 150 Bitcoin (BTC).
For context, this latest purchase further solidifies the firm’s position as one of Japan’s most aggressive corporate adopters of cryptocurrency.
The buy, announced by Metaplanet’s CEO, Simon Gerovich in a post on X, was executed at an average price of $83,801 per bitcoin and has achieved BTC Yield of 68.3% YTD in 2025
Significantly, this brings the company’s total bitcoin holdings to 3,350 BTC, with an aggregate value of $278.8 million at $83,224 per bitcoin.
Notably, this strategic accumulation reflects Metaplanet’s confidence in Bitcoin as a long-term store of value, particularly in an era of local currency depreciation and global monetary uncertainty.
The company’s Bitcoin treasury strategy, formally established as a business segment in December 2024, has rapidly expanded, growing from just 141 BTC in June 2024 to 3,350 BTC in less than a year—a staggering 2,275% increase.
Paying for the Latest Bitcoin Purchase
Per Metaplanet’s official disclosure in an X post, the acquisition was funded through a combination of operating income and proceeds from recent capital market activities.
These included the issuance of convertible bonds and stock acquisition rights.
The Japanese-based firm aggressively tapped capital markets through a mix of equity and debt instruments. In January 2025, the company launched its “21 Million Plan,” issuing stock acquisition rights to EVO FUND that could eventually add 21 million shares to its float.
By March, it had already raised ¥20.3 billion ($151 million) from partial exercises of these rights. Simultaneously, Metaplanet issued four series of zero-coupon bonds totalling ¥10 billion ($74 million) between February and March, all structured to mature within six months and be repaid through stock-right exercises.
These financing activities, while dilutive, have provided the necessary liquidity to rapidly scale the Bitcoin treasury from 141 BTC to 3,350 BTC in under a year.
The company’s ability to continue this strategy depends on maintaining investor appetite for its hybrid debt-equity funding model amid Bitcoin’s price volatility.
Market Reactions
Simon Gerovich recently revealed that Metaplanet had achieved a record ¥50.4 billion in daily trading volume following the recent purchase.
With the surge in volume, the firm ranked 13th in Japan and even surpassed Toyota, the nation’s most valuable company by market cap.
Notably, this highlights growing investor interest in Metaplanet’s Bitcoin treasury strategy as they bet on Bitcoin’s long-term rise.
Some criticize such trading spikes as often preceding corrections, especially given Metaplanet’s dilution risks. Investors should monitor whether this volume surge reflects long-term conviction or short-term speculation.
Metaplanet’s Bitcoin Performance Metrics (KPIs)
To measure the effectiveness of its Bitcoin treasury strategy, Metaplanet employs three proprietary Key Performance Indicators (KPIs) revealed in its disclosure:
#1. BTC Yield
Referring to the percentage change in the ratio of Total Bitcoin Holdings to Fully Diluted Shares Outstanding over a given period.
Notedly, the BTC yield KPI assesses whether bitcoin acquisitions are accretive to shareholders despite potential dilution from stock issuances.
In Q4 2024, the company reported an extraordinary BTC Yield of 309.8%, compared to a yield of 41.7% in the preceding quarter.
This reflected rapid bitcoin accumulation, followed by a still-strong 68.3% in Q1 2025.
#2. BTC Gain
This particular performance indicator signifies the hypothetical increase in Bitcoin holdings if no new shares were issued (isolates the impact of Bitcoin purchases alone).
Notably, This figure reached 1,235.58 BTC in Q4 2024 before settling at 1,203.49 BTC in Q1 2025.
#3. BTC ¥ Gain
A unique KPI, the Yen-denominated value of BTC Gain, is calculated using Bitcoin’s market price at the end of each period.
Per Metaplanet’s disclosure, this KPI showed ¥18.5 billion ($137 million) in Q4 2024 and ¥15.1 billion ($112 million) in Q1 2025
Eric Trump Joins Board of Advisors at Metaplanet
In a March 21 post on X, the firm’s CEO welcomed Eric Trump aboard Metaplanet’s Board of Advisors. As the executive vice president of the Trump Organization and the second son of US President, Donald Trump, Eric is a great addition to the firm’s management board.
No doubt, his appointment will promote the company’s bitcoin treasury growth and increase its visibility, particularly in the United States.
In his reply to Gerovich on X, Eric Trump was excited to be part of accomplishing Metaplanet’s vision. “It’s a great honor Gerovich! I’m all in for Bitcoin and am excited to continue to be a leading voice for this incredible financial revolution!” said Eric Trump.
A High-Stakes Bitcoin Bet
Metaplanet’s aggressive Bitcoin treasury strategy has positioned it as a player in Japan’s digital asset landscape. While the approach carries risks—particularly around dilution and BTC volatility—the company’s leadership remains confident that Bitcoin’s long-term appreciation will outweigh short-term challenges.
For investors, Metaplanet represents a leveraged bet on Bitcoin’s future. Those bullish on BTC may see this as an innovative hedge against fiat depreciation, while sceptics may question the sustainability of dilution-fueled accumulation.
Read Also: Metaplanet Eyes 10,000 Bitcoin Reserve by 2025 in Treasury Expansion Plan