Tether Bets on Rumble to Reenter US Stablecoin Market With New USAT Launch

Tether will deploy USAT through Rumble’s 51M U.S. users via an integrated crypto wallet later this year.

USAT replaces USDT in the U.S. under GENIUS Act rules, led by former White House advisor Bo Hines.

Tether seeks $20B funding at $500B valuation to expand into AI tools for emerging global markets.

Tether is preparing a major return to the United States stablecoin arena through a new regulatory compliant token called USAT, developed specifically for American users. The issuer behind USDT, the world’s largest stablecoin by trading volume, is positioning USAT as its primary domestic product following its 2021 exit from the region after a $41 million regulatory settlement

The timing aligns with recent policy changes under the Trump administration, notably the GENIUS Act, which introduced a federal framework for dollar-backed stablecoins. Tether plans to leverage this shift through a distribution partnership with Rumble, the video platform where it holds a 48% stake.

Rumble to Host Tether-Powered Stablecoin Wallet

According to Bloomberg, Tether invested $775 million into Rumble in 2024, securing significant influence over the platform. Rumble’s 51 million monthly active users form the core of Tether’s adoption strategy

CEO Paolo Ardoino disclosed at Token2049 in Singapore that Rumble will introduce a Tether-built crypto wallet later this year, featuring USAT and other stablecoins. The integration aims to convert existing viewers into digital currency users, particularly within the United States. Rumble’s leadership, including CEO Chris Pavlovski, has consistently promoted cryptocurrency adoption on the platform.

USAT Designed for Regulatory Compliance

USAT replaces USDT as Tether’s US-facing token. It operates under a separate US-focused division led by Bo Hines, a former White House crypto advisor. Hines is based in North Carolina, where USAT’s operations will be headquartered

The token aligns with the GENIUS Act’s guidelines, which encourage private-sector stablecoin issuers to register under a structured federal regime. Other issuers, including Circle’s USDC, currently dominate the US market, yet Tether’s entry introduces a new compliance-aligned competitor.

Tether Broader Expansion Beyond Stablecoins

Beyond stablecoin deployment, Tether is exploring a substantial capital raise. Ardoino confirmed that the company is seeking up to $20 billion for a 3% stake. This would imply a nearly $500 billion valuation, placing Tether among the highest-valued global firms

Proceeds would fund artificial intelligence initiatives, including a low-cost AI platform designed for smartphones in emerging regions across Africa and South America. Tether is also recruiting developers for an offline language translation tool, intended for areas with limited internet access

Bitwise CIO Matt Hougan previously suggested that Tether could surpass Saudi Aramco’s profitability if current adoption trends continue, referencing USDT usage in developing economies.

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