Baozun: Look Past Mixed Results (NASDAQ:BZUN)

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Baozun (BZUN) received a ‘Buy’ rating despite mixed 4Q25 results, which saw revenue outperform but earnings fall short. Management projects a significant 63% CAGR for operating income to CNY550 million by FY2028. The stock is currently considered attractively valued with a PEG ratio of 0.14x, suggesting strong future growth potential.

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