Recently, a striking phenomenon has emerged in the crypto world. The Airdrop distribution map of the YZY Token shows an astonishing similarity to the fan distribution map of Kanye West's official website, and this discovery has sparked widespread discussion among industry insiders.

The height overlap of these two distribution maps is not only reflected in the overall outline but also shows astonishing consistency in the details. Whether in densely populated areas such as California, Texas, Florida, and New York, or in the relatively sparse regions of the Midwest, the heat distribution of the two maps almost completely coincides. This high degree of similarity is highly likely not a coincidence, but rather the result of careful design.

By analyzing the timeline of the YZY Airdrop, we can speculate that this airdrop is likely based on users' activity on the official website and geographical location for selection. This means that the YZY team may have utilized long-term accumulated user data, including email subscriptions, website interactions, and content browsing information, to build a complex user profile system.

This precision marketing strategy based on 'digital footprints' showcases the innovation of Web3 projects in user operations. It is not simply random lotteries or whitelist distributions, but an intelligent allocation mechanism based on users' real behaviors and loyalty. This approach effectively identifies and rewards genuine supporters while also providing valuable user insights for project teams.

However, this practice has also sparked discussions about data privacy and user rights. Under the decentralized and user-centric philosophy of Web3, how to balance project operational needs and user privacy protection will be a topic worth exploring in depth.

Overall, YZY's airdrop strategy demonstrates the potential of data-driven decision-making in Web3 projects. It is not only a successful marketing campaign but also a valuable exploration of future digital asset distribution models. With technological advancements and industry development, we may see more similar innovative practices that drive the entire industry toward a more precise and efficient direction.