The ceiling of the Web3 live streaming track has been opened again.

A well-known token launch platform has re-enabled its live streaming feature, which will undoubtedly bring new opportunities and challenges to the Web3 live streaming space.

The Impact of Restarting Live Streaming

When this platform first combined token issuance and trading with live streaming, it generated huge popularity. However, due to insufficient content control capabilities, the platform was forced to suspend its live streaming services. The reopening of the live streaming feature this time once again validates the importance of live streaming in the Web3 field, while also expanding the development space of the entire industry.

In the nearly one year since the live streaming feature was suspended, several emerging platforms have rapidly risen. Among them, the most noteworthy is a fast-growing platform that has completed the cold start of its ecosystem and token issuance.

Differentiated Competition Landscape

Although the restart of live streaming by established platforms may put some pressure on emerging platforms, it actually broadens the development space for the entire industry. As the market size expands, leading players are expected to gain more market share.

It is worth noting that these two platforms have adopted different competitive strategies:

1. Established platforms may combine live streaming with their core business ( token issuance ), potentially developing into a fan token platform for issuers.
2. Emerging platforms are leveraging the live streaming technology and user growth experience accumulated during the Web2 era to build a comprehensive Web3 entertainment live streaming platform.

For the former, live streaming primarily serves token issuance; while the latter uses live streaming as a medium to deliver various types of content. This differentiated positioning allows the two platforms to develop in their respective niche markets.

Development Trends of Web3 Live Streaming

The Web3 industry, due to its uniqueness, requires a dedicated live streaming platform that aligns with its characteristics. Traditional live streaming platforms often impose strict restrictions on cryptocurrency-related content and have a limited monetization model, making it difficult to meet the needs of Web3 users.

Currently, social media platforms remain the main gathering place for cryptocurrency enthusiasts, but these platforms are primarily focused on text and images. Industry insiders believe that a platform dedicated to video content may emerge in the future, becoming the next Web3 user gathering place after social media.

The development potential of the Web3 live streaming industry is enormous, not only can it accommodate the existing major players, but there is also enough space for more differentiated competitive platforms to emerge. In the future, we may see more live streaming platforms targeting specific niche markets, collectively promoting the prosperous development of the Web3 live streaming ecosystem.