Yield Guild Games' recent actions are worth following. This guild, which once relied on NFT leasing and P2E models, is now doing bigger things—building the underlying support system for the entire Web3 gaming ecosystem.

Early YGG primarily addressed one issue: what if players don't have money to buy NFTs? They lowered the entry barrier through a lending mechanism. But now, the ambition is clearly more than that.

YGG Play and the upcoming Launchpad are key pieces. What can this set of tools do? Help new games find players, assist developers in testing products, and facilitate the token issuance process. Essentially, it bridges the gap between game teams and players. The significance of the Launchpad is to make the launch of Web3 games more standardized, no longer in a chaotic state where everyone is fighting for themselves.

The recently held Play Summit also revealed more signals. Traditional game developers, experienced creators, and investors sat together to discuss one thing: how to bring classic gameplay onto the chain? Combining familiar game mechanics with on-chain assets and autonomous economies could be the key path to breaking the circle. After all, lowering cognitive costs is essential to attract more players from outside the circle.

In terms of community operations, YGG has maintained high transparency. Regular AMAs and online discussions allow players to understand what the project is doing and enable the community to truly participate in ecological construction. This open attitude not only establishes trust but also makes user feedback a driving force for product optimization.

Ultimately, what YGG is doing now is infrastructure work. Instead of chasing short-term trends, it is laying out plans for the next ten years. By standardizing tools to reduce friction between developers and players, it accelerates the maturity of the entire on-chain gaming ecosystem—this is the approach of long-termism.