Last December, the partnership between Disney and Abstract marked an interesting inflection point for Web3 adoption among mainstream brands. The initiative centered on bringing Disney's brand experiences and digital communities into the Web3 space through Cryptoys, effectively bridging traditional entertainment with blockchain ecosystems. For Abstract, which is ramping up its go-to-market push, this collaboration offered crucial credibility and reach. But there's more to it—Cryptoys gained significant leverage too. When established brands enter Web3, it creates a multiplier effect across the entire ecosystem. The partnership demonstrates how strategic alliances can accelerate Web3's mainstream penetration while simultaneously validating emerging platforms.