Imagine a scenario: if a heavyweight figure in the tech industry decides to enter the crypto trading space, could their nearly 700 million global social media followers create a disruptive impact on the existing crypto trading ecosystem? This is not a pipe dream but a possibility that has been widely discussed in the industry.

So, how would the current leading exchanges respond?

**Compliance and Localization** are the top priorities. Accelerate regulatory alignment in various countries, establish close cooperation with local governments and financial institutions, and turn compliance into a competitive barrier rather than a constraint.

**Differentiated Competition** is equally crucial. Regardless of who enters the market, leading platforms can retain users by introducing more high-quality assets and creating an ecosystem where users can truly profit. This offers more stickiness than mere traffic advantages.

**Community and Media** also play a transformative role. Build an independent social ecosystem rather than limiting to niche functions like forums; at the same time, deepen cooperation with mainstream media to ensure brand visibility and credibility.

Ultimately, the competition will focus on user experience, asset richness, and ecosystem integrity.