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Nike's acquisition of RTFKT marked a significant move into crypto-native brand IP—and early investors managed a clean exit. But here's what most overlook:
If RTFKT ever finds its way back into the market, the ideal acquirer would need three critical qualifications:
① Deep fluency in crypto-native intellectual property and community dynamics
② Intimate familiarity with RTFKT's brand heritage and creative DNA
③ Previous involvement in the ecosystem—ideally someone who already exited the space
The intersection of these three factors is surprisingly narrow. You're essentially looking for participants who understand both the Web3 playbook and premium brand positioning—and who've already captured gains from this cycle. That's a very specific profile, and it reveals something interesting about how Web3 IP transitions are actually structured.