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Recently, I observed an interesting shift. Kaito founder Yu Hu announced the shutdown of Yaps and the incentive leaderboard, shifting focus to launching Kaito Studio. This sounds like a strategic adjustment, but it actually reflects deeper underlying issues.
Their conclusion after discussions with the social platform team is that a completely permissionless distribution system is no longer feasible. The new Studio is more like a traditional multi-level marketing model—brands collaborate with creators based on established standards and clear scopes, no longer an open "anyone can join" approach.
This change is not isolated. Nikita Bier, head of social platform products, also spoke out, saying that API policies will be revised, and in the future, applications that encourage users to post (like those similar to "infofi") will no longer have API access. The reason is straightforward: such mechanisms lead to platforms being flooded with AI spam and meaningless replies.
Yu Hu also mentioned that by 2026, Kaito aims to surpass CT as the main platform and will expand its focus from the crypto field to a broader scope. It seems the entire incentive ecosystem is moving towards optimization—from laissez-faire to more orderly management.