In the Content Square, a bunch of people are complaining about YouTubers and KOLs, and the reason is very straightforward—airdrops are gone. This phenomenon is actually quite interesting. Initially, these creators were so popular mainly because they attracted fans through airdrop expectations. Once the project announced there would be no further airdrops or clearly closed the airdrop window, a large number of followers immediately turned away. To put it simply, many people’s initial interest in these accounts was to exploit the benefits, not because they genuinely believed in the project itself. This also reflects how fragile the stickiness of a considerable portion of users in the crypto community really is. Once the airdrop expectations are shattered, the enthusiasm instantly cools down.