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Imagine if a major social media platform is the L1 base layer, then applications centered around AI-generated content are like the L2 extension layer. Once this type of content generation is restricted, the impact is comparable to an L1 outage—consequences can be imagined. In such cases, these platforms are forced to seek new growth curves.
But here’s a key point: a single platform’s content generation tools only accelerate the exposure of problems. Without them, similar innovators will continue to emerge one after another. The impact of AI-generated content on information flow is an inevitable trend, not an issue exclusive to one company.
It’s worth noting that when these tools exist in the form of enterprise-level APIs, their influence will expand further. This is not just platform-level competition, but the beginning of a complete reshaping of the entire information ecosystem.