So here's the thing—are ghostwriters basically just marketers in disguise? The lines definitely blur when you think about it. A ghostwriter creates content, builds narratives, crafts messaging. That's marketing work at its core. Yet marketers don't typically brand themselves that way. The difference might come down to transparency and intent. A marketer owns the strategy, the brand, the voice. A ghostwriter? They're invisible by design, creating content for someone else's platform or identity. But functionally, both are in the business of persuasion and storytelling. In the crypto space especially, where hype cycles and narrative-building drive adoption, the distinction gets even fuzzier. Content is the product.