Want to succeed in Web3 in the long run? These steps must be followed in order.

First, build your own brand. This is not just about a logo and copywriting, but about making users recognize your unique value among a sea of projects. A brand is the foundation of trust; it determines the market's first impression of you and long-term recognition.

Once you have a brand, focus on building your network—not for short-term traffic, but to gather a genuine community around your mission. These people will become the pillars of your ecosystem, spreading your ideas and driving organic growth of your project.

But all of this must be based on long-term thinking. The Web3 market is highly volatile; short-term gains can never outweigh long-term value. Projects that persist are often those that are unaffected by market fluctuations and continue to innovate.

Finally, the core team must maintain a consistent vision and execution capability. Once the direction changes, all previous efforts may be wasted. Therefore, regardless of market changes, everyone must work towards the same goal.

These four steps are interconnected and indispensable.