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Why are savings rates so all over the place? Simple answer: people don't bother shopping around.
Savings rates work like any other market—the better offers go to those willing to look. Take a look at what's actually out there:
Capital One: 3.3%
Ally: 3.3%
Marcus (Goldman Sachs): 3.65%
The gap widens when you dig deeper. Most consumers stick with their bank's default rate because switching feels like a hassle. Banks know this. They price accordingly. Meanwhile, the ones offering better terms are betting on attracting rate-conscious savers.
It's pure market dynamics—lazy money stays cheap, attentive money gets rewarded.