2026-01-15 20:33:36

The shift of InfoFi is changing the game.

Brands are starting to skip traditional intermediaries and collaborate directly with creators in their niche, which is transforming the entire ecosystem. The real breakthrough lies in the distribution layer—who can connect brands, creators, and audiences more efficiently will win.

If this trend resonates with you, now is the time to act. Micro KOL collaborations + content editing campaigns are the two most worthwhile directions to try right now. Don't wait and watch; small-scale tests have the lowest costs and the most direct feedback. Small but high-quality creator matrices often have more conversion potential than top-tier accounts.

The value of platforms like Kaito lies here—they help brands find the right people, in the right place, to say the right things.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

8 Likes

Reward
8
4
Repost
Share

Comment

0/400

TokenomicsDetective

· 3h ago

Honestly, I've always been optimistic about micro KOLs. The traditional approach of big influencers is indeed outdated. Small and specialized creator matrices have a higher conversion rate than large accounts. Let's go for it, quick feedback from low-cost testing. The intermediary steps are becoming more and more redundant; brands are entering an era where they find creators themselves. Tools like Kaito effectively solve the pain point of finding people, but execution still depends on capability. Don't make it so complicated; micro KOL collaborations are currently the lowest-risk strategy. I think the key still lies in distribution—who can connect traffic more smoothly will win. Start with small tests; anyway, the cost is low, and there's plenty of room for trial and error. I agree with the idea of creator matrices; quality > quantity is already a consensus.

View OriginalReply0

just_here_for_vibes

· 3h ago

Bypassing intermediaries to connect directly with creators, this logic makes sense, but it depends on who can actually do a good job of distribution. I've always felt that micro KOLs are underestimated; in fact, they might be easier to generate sales with than big accounts. Small-scale trial and error is the most enjoyable; at least there's no pressure if you fail, just keep adjusting.

View OriginalReply0

Tokenomics911

· 3h ago

This is really the end of middlemen; long story short, the springtime has come for small creators. I've been using the micro KOL approach for a while, and the conversion rate is indeed much higher than big V's, as long as you find the right people. I've used Kaito, and it definitely solves the problem of finding people, but can the platform fees be lowered a bit? The distribution rights are being redistributed, and it's not too late to get involved now; it all depends on who can react quickly. Content editing is currently benefiting from a red wave, but there are many pitfalls, and you have to explore on your own.

View OriginalReply0

TheShibaWhisperer

· 3h ago

Really, the micro KOL sector has indeed been underestimated, and many people are still fixated on the top-tier influencers. The conversion rate of small account matrices is truly excellent, and the cost is low. I've seen this trend early on, and now is definitely the right time to get involved. The move towards decentralization has been suppressed for too long, and it's finally happening. Kaito's rise is because it solves the problem of information asymmetry. Small-scale testing is the best litmus test; don't waste time on those empty efforts.

View OriginalReply0