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MicroStrategy's business model is indeed ruthless. Simply put, it's a printing press—no wonder last year many DAT companies were copying it.
Saylor recently revealed key details on CNBC: last week, they sold $1.5 billion worth of stock, with only $500 million worth of Bitcoin used as collateral, then turned around and invested the entire $1.5 billion into Bitcoin. The net effect is arbitraging out $1 billion worth of "free" Bitcoin.
The underlying principle isn't actually complicated—it's about capturing the premium that the market gives to the company's stock. Investors are willing to pay a premium for the company's stock, and MicroStrategy uses this spread to buy more Bitcoin, creating a positive feedback loop. As Bitcoin rises, the stock rises; as the stock rises, the company's financing capacity increases. This logic is interconnected.