Bitmine invests in MrBeast company with 200 million USD! Tom Lee: Confident to achieve 10x returns

2026-01-16 08:43:59

The publicly traded company with the largest holdings of Ethereum worldwide, Bitmine Immersion Technologies (BMNR), announced that it will invest $200 million in the super influencer “MrBeast”'s company, Beast Industries. The investment is expected to be completed on January 19, at which point the company will hold shares in Beast Industries. Beast Industries CEO Jeff Housenbold revealed that the funds will be used to create a new financial services platform integrating decentralized finance (DeFi) technology, aiming to evolve the company into “the most influential entertainment brand globally.” In fact, this strategic move has been anticipated for some time. Beast Industries previously filed a trademark application for “MrBeast Financial” in the United States, explicitly mentioning potential applications of cryptocurrency. This means that in the future, hundreds of millions of fans could directly access digital asset services through MrBeast's platform. At the shareholder meeting held on Thursday, Bitmine Chairman Tom Lee described investing in Beast Industries as “a decision made without hesitation,” and stated, “I believe we can easily achieve a 10x return.” Tom Lee pointed out, “MrBeast is the most representative content creator of this generation,” and the strategic value of this partnership lies in seamlessly connecting the Ethereum ecosystem with Generation Z, Generation Alpha, and Millennials. It is also reported that this collaboration may include Bitmine sponsoring MrBeast's flagship show “Beast Games,” and ensuring that Bitmine can benefit from all future products developed by the company.

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