2026-01-16 09:31:29

Major platform shift: X cracks down on apps that incentivize user-generated posts, dealing a blow to the emerging "InfoFi" segment. The fallout was swift—several crypto projects built on this model saw their tokens tank not long after.

X's head of product Nikita Beir made the reasoning clear: the company prioritized platform integrity over the substantial API revenue these apps were generating. It's a telling moment in how mainstream platforms are setting boundaries around crypto-adjacent business models, even when there's money on the table.

For the broader crypto ecosystem, this signals a growing intolerance for mechanisms that feel like pay-to-participate schemes. Whether this pushes InfoFi projects toward legitimate utility or off the stage entirely remains to be seen.

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pvt_key_collector

· 7h ago

Funny, this wave is going to kill a bunch of projects again. Infifi was originally just a cash grab.

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HashBrownies

· 7h ago

Here we go again, ruining the scene... Mainstream platforms just ban if they can't play, they don't want the money, only dignity. Laughing to death. --- InfoFi this time is indeed outrageous, paying to post? Isn't this just a disguised way of harvesting users? --- X this move is ruthless. To improve platform experience, giving up so much API revenue, it must be really uncomfortable. --- Projects sustained by incentives will eventually cool down. If I had known it would turn out like this, I would have focused on making a good product. --- pay-to-participate Oh my, can this really pass review? No wonder it was banned. --- This is the most tricky part of crypto business. The quick money model will never last long.

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ThreeHornBlasts

· 7h ago

NGL, Infifi is completely finished now. It should have been shut down a long time ago.

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WhaleWatcher

· 7h ago

If I had known this crap would happen earlier, InfoFi is just a rebrand with a different name, a pay-to-post disguise. This move by X is actually suppressing the legitimacy of the entire model; other platforms will definitely follow suit. Truly valuable projects wouldn't see their token prices halved because of a single policy, you guys know what that means. Nikita's words sound nice, but what platform integrity? It's just fear of regulatory trouble. This group in the crypto world always tries to find loopholes, and in the end, they get cleaned up—it's a cyclical story.

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