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Honestly, I think this MEME coin has a lot of potential.
First of all, the classic image of Andy Lau saying "Congratulations and Prosperity" has long been etched into the collective memory of the Chinese-speaking world, so everyone understands it at a glance. Secondly, the New Year is coming soon, and there's only about a month left before the real explosion period, so the timing is quite tight. The most important thing is—this design isn't straightforward at all; it's an inside joke that makes people smile knowingly.
You see, foreigners might look at this and be completely confused, they probably won't get it at all. That's the beauty of it. A true Chinese MEME should have this flavor—rich in cultural connotations, yet fun enough, not stiff or awkward.