When I was awakened by a push notification early in the morning, I realized that the crypto market is once again staging a big show. Several once-hot projects have consecutively encountered issues, and while the track seems to have fallen into a brief silence, a closer look reveals that this reshuffle has actually cleared out truly worthwhile opportunities.

Over the past two years, working on content incentive platforms, I’ve seen plenty of false prosperity and gone through several rounds of “harvesting” (cutting leeks). But interestingly, while other projects are experiencing crashes, a platform’s new rule changes are moving in the opposite direction—they are becoming increasingly friendly to ordinary users.

**What is the essence of these rule changes?**

Anyone active on this platform since June should have felt it. The most direct change is the complete removal of the fan threshold. The previous rule requiring 1000 fans to earn points effectively kept many newcomers out, turning this track into a game for a few KOLs. With the new rules, even those with zero background can participate directly, which is a true democratization for the market.

Secondly, transparency of rankings has improved. In the past, only the top 100 were publicly visible, and many people had no idea where they actually ranked or how strong their incentives were. Now, rankings are fully public, and you can check your points progress at any time. This feedback mechanism has significantly increased engagement.

The most interesting part is the split between Chinese and English leaderboards. Each with 100 spots, meaning Chinese creators no longer have to compete with global English content. They can tell stories and do analysis in Chinese to secure a position. This greatly lowers the participation difficulty for ordinary users.

**Why is now a good time to get involved?**

The creative ecosystem in the crypto space is indeed restructuring. Many creators who have built up followers on major platforms are now seeking new income sources on content incentive platforms. This outflow means the early-stage competition isn’t as fierce yet, leaving a relatively wide window for newcomers.

In three months or half a year, competition will gradually intensify, and it won’t be so easy to easily get on the leaderboard as a newcomer. Entering now is like catching a period when the land is still cheap—those who are late will only watch others occupy the spots first.

**Practical operational suggestions**

Although the rules have changed, the core logic of success remains the same: content quality and update frequency are the key to scoring. No matter how much effort is put into garbage content, it’s pointless—there’s no need to hold onto false hope.

However, compared to previous rules, it’s now more favorable for medium-quality content to gain exposure. The algorithm’s bias isn’t as extreme; as long as the content is basically reliable and updates are relatively steady, there’s a high chance of making it onto the leaderboard. For most ordinary people, the threshold is already low enough.

The key is not to be discouraged by a couple of failed scoring attempts. The platform updates data periodically, and those who keep producing content will eventually see the results of their efforts. The pitfalls previously encountered—over-optimization and over-investment—can be avoided by steering clear of these two traps, making success more stable.

**Final words**

The InfoFi track has undergone a reshuffle, and the market indeed needs to reassess which projects are truly valuable. But the logic of “high-quality content earning rewards” has never broken down; it’s just that the game rules are being adjusted. The new rules are more fair to retail investors, and this alone is worth re-evaluating this opportunity.