I recently observed an interesting phenomenon. A girl from Chongqing named "Daidai" went viral because of a short video titled "Looking for someone to help press the pig for the year," and within three days her followers skyrocketed from a few hundred to over 20 million. It is said that her live stream earnings after taxes exceeded 6 million. At first glance, it seems like a lucky break, but a closer look reveals the underlying pattern.

On the surface, it appears to be a "coincidence" of traffic, but in reality, it is an "inevitable" result of platform allocation rights. Daidai's rise to fame is too perfect: a help request video posted late at night, tapping into urban nostalgia for rural customs, precise platform algorithm recommendations, and her live stream instantly surpassing 100,000 viewers... this series of "coincidences" is obvious to anyone as not being the result of natural traffic.

This makes me think of a phenomenon in the cryptocurrency market—exchanges suddenly featuring a seemingly insignificant project on their homepage, after which trading volume and price start to soar. Essentially, they follow the same logic: centralized resource allocation rights. Why choose Daidai? Likely because she is sufficiently "amateur"—no team packaging, down-to-earth scenes, compelling storylines—completely fitting the "underdog's counterattack" template. This setup most effectively sustains ordinary people's fantasies of sudden wealth.

Interestingly, after the event fermented, imitators flocked from all over. Creators from Hunan and Chengdu shouted slogans like "Ten pigs" can't lose to Chongqing, but all ended up failing. This precisely proves a harsh truth: the rules themselves cannot be copied. The platform's traffic gate—who it opens to and when—is controlled by the algorithm. You can imitate Daidai's content format, but you cannot decide whether the platform will allocate the same exposure resources to you.

The same logic applies to the crypto market. Why can a certain coin become a dark horse? It’s often not just because of strong fundamentals, but also depends on the recommendation weight from major exchanges, liquidity supply, and market-making rhythm. On the surface, everyone is equal, but in reality, the asymmetry of resource allocation determines who can win.