Many people in DeFi operate on the logic of chasing yields—high APY, stacking leverage, mining incentives, liquidity mining, watching TVL soar, and seemingly hot liquidity. The problem is, money that comes in quickly often leaves just as fast. In the end, the number of users who stay is pitifully small.

Some might say it's because the returns aren't attractive enough. But upon closer reflection, the core issue might not be there. The real dilemma is: the market structure itself lacks the soil for long-term planning. As short-term incentives fade, users have no reason to stay, and the underlying infrastructure cannot support a sustainable ecosystem. This is why so many DeFi projects seem grand in scale but ultimately struggle to retain users.