Recently, I’ve read a lot of viral community articles and found that there are indeed patterns to them. This approach is especially popular in Web3 marketing and can be applied to various scenarios.

The first trick is called "Breaking Expectations." Starting with a line like "You misunderstood" or "The usual idea is all wrong" immediately piques curiosity. People are always resistant to sudden cognitive conflicts.

The second trick is "Building Resonance." Follow up with "I understand how tired you are, you probably also feel something is off." This move is quite harsh, directly hitting the audience’s pain points. Once you acknowledge their feelings, trust skyrockets.

The third trick is "Blaming the Environment." Point all problems to the broader background, industry status, and other "objective reasons," making the other party feel they’re not being deceived but are "forced by circumstances." This not only alleviates their resistance but also provides a reason to keep reading.

Skilled players use these three steps to turn users from "I don’t believe" to "I believe," and then to "I want to do this too." You can see this pattern in on-chain communities, project promotions, and even exchange event pitches.