Web3 projects debut on Wall Street: How MiniDoge's city tour advances the connection between the virtual and real worlds

MiniDoge’s creative marketing campaign in New York has attracted attention. This Web3 ecosystem project visits New York landmarks with custom dolls, interacts with tourists, and spreads on social media, attempting to break down the barriers between Web3 and the real world in a more down-to-earth way. This is not just a marketing activity but also reflects the trend that Web3 projects are increasingly focusing on offline implementation and localization strategies.

The Marketing Logic Behind City Tours

The Strategic Significance of Landmark Selection

The six landmarks chosen by MiniDoge are all iconic locations in New York. Times Square is a must-visit for global tourists, the Wall Street Bull represents the financial center, Rockefeller Center and Fifth Avenue embody commercial prosperity, and the New York Subway and One World Trade Center represent daily life and history. This selection is not random but a strategy to maximize contact with different groups of people.

The Value of Custom Dolls in Promotion

Using dolls instead of traditional brand ambassadors for interaction reduces unfamiliarity and increases fun. This format easily sparks tourists’ curiosity and participation, making secondary dissemination on social media more likely. Compared to stiff project promotion, this approach better aligns with young users’ aesthetics.

Substantive Progress in North American Strategy

From Marketing to Local Base Development

City tours are just the surface; the official clearly states this is “an important part of the North American strategy.” The subsequent plan to establish an office in Manhattan’s core business district indicates that MiniDoge is moving from brand exposure to substantive operations. Setting up an office means engaging local industry resources and talent, requiring genuine team investment and long-term commitment.

The Professionalization of Future Activities

On January 22, an exchange event was held at the Pennsylvania Museum with the theme “Real-World Assets (RWA) and Next-Generation Financial Infrastructure,” targeting North American university talents and industry practitioners. This event indicates MiniDoge’s move toward a more professional and academic direction, aiming to establish connections with universities and industries.

Reflections on Connecting Web3 and the Real World

The significance of this move is not only for MiniDoge itself but also for the trend it represents. Web3 projects are increasingly realizing that relying solely on online communities and transactions cannot form a true ecosystem. Real-world contact, talent introduction, and industry resource integration are the real growth drivers.

From dolls “walking” on Wall Street to discussing RWA in museums, MiniDoge demonstrates how Web3 can integrate into the real economy through concrete actions. This virtual-to-real transition may serve as a reference for future Web3 projects expanding into the North American market.

Summary

MiniDoge’s city tour in New York is not just a creative marketing stunt but the starting point of its North American strategy. From brand exposure to academic dialogue and the establishment of a local office, this three-step plan shows the project’s serious attitude toward the North American market. The city tour enhances awareness in a fun way, while subsequent academic activities and office setup turn this awareness into tangible industry connections. In the context of increasing competition among Web3 projects, this combination of virtual and real strategies has certain reference value.