According to market analysis, from December 2025 to mid-January 2026, XRP mentions on social media platform X (formerly Twitter) surpassed Ethereum and ranked second only to Bitcoin in overall discussion volume. Analysts believe that this surge in social engagement reflects growing investor interest, with potential driving factors including the popularity of real-world payment methods, regulatory developments, and speculation around XRP-related ETFs. The level of online discussion activity is seen as a key indicator of XRP's market performance in 2026.

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