2026-01-18 13:25:09

Super individuals and meme coins—these two concepts are now being given increasing expectations.

To put it simply, the background is quite clear: everyone is tired of the old routines, funds are scattered in all directions, and everyone is vying for the next attention grab.

People like Weituo, Gary, and others talk about lightweight products and new media strategies, but the core logic is actually the same—how platforms exert influence and how to create shareable content. Each has their own ideas, simply trying different approaches within this logical framework.

But there is a subtle issue here.

Once a platform hosts an event, makes an endorsement, or promotes a project, the outside world automatically assumes: this is the official taking sides. This is the official choosing a consort. Once this default assumption forms, it’s very hard to reverse. For platforms, it’s both an amplifier and a double-edged sword—it can quickly gather heat but also easily invite controversy.

Solving this problem may require new ideas.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

8 Likes

Reward
8
5
Repost
Share

Comment

0/400

ShamedApeSeller

· 3h ago

Really, everyone is betting on the next trend, but as soon as the platform takes action, it gets labeled. Honestly, this is just a trust crisis.

View OriginalReply0

NFT_Therapy_Group

· 3h ago

Honestly, the platform choosing consorts has been played out for a long time... just a new bottle with the same old wine --- Although meme coin hype is just hype, the problem is everyone wants to be a super individual, and as a result, each one is more competitive than the last --- The double-edged sword sounds nice, but in reality, it's a hot potato; any move invites criticism --- At the end of the day, it's still a attention game, nothing new --- Once the official stance is locked in, it's hard to wash away, no wonder platforms are now cautious and reserved --- Light products, new media... sounds high-end, but the logic is all the same --- Funds are all over the place, expecting super individuals to rescue the market? That's overthinking --- The key is how to solve this problem; I haven't seen a particularly convincing strategy yet --- Disputes are inevitable; accepting or avoiding them, that's the real test

View OriginalReply0

MidnightTrader

· 3h ago

Basically, it's still a game of attention. The more a platform jumps around, the easier it is to be criticized. Finding the right balance is indeed difficult.

View OriginalReply0

GateUser-addcaaf7

· 3h ago

To be honest, as soon as the platform takes action, everyone guesses the official stance. This situation is indeed quite awkward... --- The meme coin scene has long been overdone; true super individuals are the real topics. --- The phrase "double-edged sword" is used perfectly; popularity and controversy are indeed twin brothers. --- Instead of trying to solve the problem, it's better to be straightforward and not let everyone speculate about the official intentions. --- With the attention war reaching this level, coming up with new ideas is really difficult.

View OriginalReply0

YieldFarmRefugee

· 3h ago

To be honest, the platform's approach is a bit uncomfortable. Just promoting a project and being accused of "taking sides"—who's responsible for this?

View OriginalReply0