What kind of projects catch our attention? Simple answer: ones with real substance, not just hype.

Our investment criteria focuses on four key areas. First, we look for authentic meme culture or projects with genuine viral potential — community-driven momentum matters. Second, we evaluate narrative strength and brand resilience; can this project maintain relevance beyond the initial buzz? Third, community quality is non-negotiable: we want active participants who actually stick around and contribute. Finally, we're drawn to projects offering experimental tools, demonstrable utility, or institutional backing — whether that's innovative mechanisms or solid VC support.

Bottom line? We skip the noise and focus on projects with real staying power.