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In each cycle of cryptocurrency, the distribution pattern of social buzz is always changing, but the规律 actually remains quite consistent.
Whenever a new hot topic emerges, market engagement rapidly increases. Gaining attention, accumulating users, building awareness—this stage is full of opportunities. But the problem is, once this pattern is established, marginal returns begin to decline. No matter how strong the team's execution ability is, it can't save the situation; ultimately, it either evolves into SpamFi or falls into SlopFi, completely losing its appeal.
And then? The incentive mechanism must change. New directions, new strategies, and new stories to attract the next wave of people. The crypto market cycles like this repeatedly. Ultimately, everyone is competing for user mindshare and认知占有率, which永远是第一位的. To survive, execution teams must adjust their strategies according to market trends.