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Speaking of stablecoins, most people's first reaction is USDT, USDC, and other dollar-pegged assets. But in the European market, a stablecoin pegged to the euro and licensed under MiCA is quietly emerging, and its underlying logic might be more complex than you imagine.
This stablecoin meets EMT standards, which might seem unremarkable at first glance. The key lies in Europe's regulatory environment. Compared to the relatively lenient US, Europe has much stricter requirements for crypto assets. After the full implementation of MiCA at the end of 2024, all types of crypto assets are brought into the regulatory framework. Stablecoins without compliance backing? Banks, family offices, institutional clients simply won't touch them—too risky.
This is where the opportunity lies. A fully reserved, regulation-compliant euro stablecoin directly addresses the pain points of institutions. Even more impressive, it uses zero-knowledge proof technology, hiding transaction amounts and counterparties on-chain, while still being able to prove compliance to regulators. This "privacy and compliance" design unlocks many scenarios: European companies can use it to issue on-chain commercial paper and short-term bonds with compliant settlement, cross-border payments can be efficient, low-cost, and compliant, breaking the traditional banking system and non-compliant stablecoin limitations.
However, the reality is that this stablecoin currently has limited circulation, its application scenarios are still in the nurturing stage, and market awareness is low. Competing with other euro stablecoins requires time and resources. But in the long run, the trend of tightening regulation is irreversible, and the market space for compliant stablecoins will inevitably expand.
From an investment perspective, this stablecoin itself is not a direct investment target. Its true value lies in its ability to indirectly catalyze ecosystem development. If it opens up the European market, the transaction volume and TVL of the underlying ecosystem will grow significantly, which is clearly supportive of the token's long-term price. Of course, this logic needs 1 to 2 years to be validated. In the short term, key indicators are the progress of application deployment and the expansion of partners—these are where the ultimate value will be realized.