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American households are in a bind. Last year, the average household burned through $78,535 while pulling in just $67,080 annually—an $11k shortfall that keeps widening. The math doesn't work.
Yeah, inflation cooled down from its peak, but that doesn't mean prices actually dropped. Food alone jumped another 3 percent already in 2025. Rent's climbing. Utilities tick up. Those "cooling" numbers mask an uncomfortable reality: everyday expenses keep grinding higher even as wage growth stalls.
When households are already spending more than they earn, that's when financial flexibility evaporates. People get squeezed into tighter corners—cutting discretionary spending, tapping savings, or taking on more debt. It's the kind of economic backdrop that reshapes how people think about their money and where they park it.