Consumers report that Chow Sang Sang pure gold pendants tested positive for iron, silver, and palladium. Regulatory authorities have intervened, and the brand has responded.

On February 3, according to China National Radio, Ms. Li, a consumer from Qingyuan, Guangdong, reported that a solid gold福袋 pendant she purchased at a Chow Sang Sang store in her local area was sent for testing and found that the gold content at different points on the pendant varied by more than 35 percentage points, and it also contained metallic elements such as iron, silver, and palladium.

According to Ms. Li, on January 5, she spent 2,306 yuan at the Chow Sang Sang store in Yuanying Times Square, Qingcheng District, Qingyuan City, to buy a solid gold福袋 pendant, and also purchased a small gold sheep pendant. After wearing it for just one day, she noticed scratches on the surface of the pendant and white marks exposed.

Staff at the store involved questioned whether improper wearing caused the issue. On January 27, Ms. Li went to a gold recycling store for spectral testing. The results showed that the highest gold content point on the pendant was 99.99%, while the lowest was only 64.37%. The pendant also contained other metals such as iron, silver, and palladium. Meanwhile, her gold earrings and the small sheep pendant purchased in the same batch, which she had worn for many years, all met the solid gold standard.

Ms. Li filed a complaint via the 12315 App. The Market Supervision and Administration Bureau of Xin Cheng, Qingyuan City, confirmed that they had received the complaint and the test results. Since the test was conducted solely by Ms. Li, they suggested both parties negotiate to send the pendant to a third-party authoritative organization for formal appraisal. On January 31, Chow Sang Sang responded to the media, stating that the pendant was not a quality issue and did not meet the return/exchange policy. They initially suggested refurbishing it at the factory. Considering the upcoming Spring Festival and the customer’s sincerity, they were willing to offer a return service and emphasized that all solid gold jewelry complies with national standards, and they could accompany Ms. Li to an authoritative organization for testing.

A reporter from Jiemian News checked Chow Sang Sang’s official flagship store and found that this solid gold福袋 pendant had already sold over 3,000 pieces. It is made of pure gold, weighing approximately 1.1 grams. When asked whether the solid gold is 100% pure, customer service replied: Chow Sang Sang’s solid gold jewelry complies with the national standards for jewelry precious metal purity and naming conventions. The gold content of solid gold jewelry is not less than 99.0% purity and is marked with the “足金” (pure gold) stamp.

Jiemian News inquired with the brand, and Chow Sang Sang responded that the brand highly values customer feedback and is actively cooperating with relevant government departments to resolve the issue as soon as possible. They also thanked society for its attention and supervision, and will update on any progress in a timely manner.

In January, international gold prices continued to hit record highs, and domestic gold jewelry prices also surged accordingly.

Earlier, on January 9, netizens discovered that the price of a Chow Sang Sang gold four-leaf clover necklace was raised from 120,800 yuan the previous day to 136,000 yuan. Customer service from Chow Sang Sang’s Tmall flagship store explained that these specially priced items include material costs, design fees, patent fees, and other expenses. Due to the soaring gold prices and increasing costs, the group periodically adjusts sales prices.

Recently, with international gold prices plunging sharply, the price per gram of gold jewelry has also continued to fall. On February 2, Chow Sang Sang’s solid gold jewelry was priced at 1,484 yuan per gram, down 134 yuan from the previous trading day’s 1,618 yuan per gram.

As of November 25, 2025, according to quarterly performance forecast data from Chaoyang Yongxiu, Chow Sang Sang’s annual revenue is expected to reach between 20.799 billion and 21.584 billion yuan, with a year-over-year change of -1.8% to 1.9%. Meanwhile, the net profit forecast ranges from 1.306 billion to 1.517 billion yuan, representing a significant year-over-year increase of 62.1% to 88.3%.

(Source: Jiemian News)