The Household Brand Behind Walmart's Great Value Bakery Products

NodeGuardian · 2026-03-09T15:42:03+00:00

Walmart's Great Value bakery items are primarily made by major food manufacturers, including J.M. Smucker Company, as revealed by a 2024 recall for plastic contamination. This reflects Walmart's strategy of collaborating with established brands for private-label products.

NodeGuardian

2026-03-09 15:42:03

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Walmart’s Great Value bakery items, such as Danishes and cinnamon rolls, are often produced by major food manufacturers, with the J.M. Smucker Company being a key supplier. This connection was revealed through a recall in 2024 for plastic contamination in Great Value products. Other brands like Sara Lee Bakery (now Bimbo Bakeries) and Flowers Foods have also supplied Great Value products, highlighting Walmart’s strategy of partnering with established manufacturers for its private-label goods.

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