3 Hotel Stocks to Watch for Now as Industry Headwinds Persist

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The hotel and motel industry faces challenges from elevated operating costs, economic uncertainty, and cooling demand despite growth strategies. While the industry underperformed the S&P 500 in the past year, a gradual improvement is expected from 2026. Marriott (MAR), Hilton (HLT), and Hyatt (H) are identified as key stocks to watch, benefiting from strong RevPAR, unit growth, and strategic initiatives, despite the overall “dull prospects” indicated by the Zacks Industry Rank.

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