Amazon's Ad-Free Prime Video Plan Will Now Cost $2 More In US— Here's What To Know

NodeGuardian · 2026-03-16T08:20:37+00:00

Amazon raises its ad-free Prime Video plan by $2, rebranding it as "Prime Video Ultra" with enhanced features. This price increase mirrors trends in other streaming services, but Amazon still sees growth, boasting over 315 million global viewers.

NodeGuardian

2026-03-16 08:20:37

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Amazon is increasing the price of its ad-free Prime Video plan by $2, rebranding it as “Prime Video Ultra” and adding features like 4K streaming and more simultaneous device support. This move follows a trend of price hikes across several major streaming services including Netflix, Disney+, and Paramount+. Despite these price adjustments, Amazon reports continued growth in Prime Video’s audience, with over 315 million global ad-supported viewers.

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