Youzan's 2025 Performance Shines: Revenue of 1.49 Billion, Operating Profit of 180 Million with Profit Margin Rising to 12%

Youzan’s latest financial data for 2025 shows the company achieved a total revenue of 1.49 billion yuan, a year-over-year increase of approximately 3%. In its core business segments, subscription solutions contributed 770 million yuan, while merchant solutions generated 710 million yuan, a 9% increase year-over-year, becoming a key driver of overall growth.

Operating profit was particularly impressive, reaching 180 million yuan, an 81% increase compared to the previous year, with profit margins rising to 12%. This success is attributed to the company’s ongoing optimization of cost structure and operational efficiency. The gross profit margin remained high at 66% for the year, with gross profit around 980 million yuan, reflecting a significant enhancement in business profitability.

Progress in building the merchant ecosystem was positive, with the annual ARPU (average revenue per user) rising to 28,159 yuan, a 9% increase year-over-year. This indicates that merchants’ reliance on and willingness to pay for Youzan services continue to strengthen. In terms of transaction scale, the total GMV for the year exceeded 103 billion yuan, with the store SaaS business contributing 53.7 billion yuan, accounting for over 50%, highlighting the core role of digital services in offline retail.

From a business structure perspective, the rapid growth of merchant solutions combined with the strong performance of store SaaS creates a dual-driven growth model. The company’s strategy of empowering merchants through technology to improve operational efficiency has proven effective, especially in the physical retail sector, where digital solutions are becoming key tools for transformation and upgrading. The balanced revenue composition also provides a solid foundation for the company to withstand market fluctuations.