Ping An Yiqianbao's 3·15 in Action: Consumer Protection Education Goes Deep into "Two Courts and Two Officers" Service Upgrade Connects Directly to User Voices

On the occasion of “3.15,” Ping An One Wallet has innovatively launched a series of consumer rights protection activities. By precisely targeting new employment groups such as couriers and food delivery workers, combined with measures like executive visits and complaint handling, and product appreciation events, the service connects with users’ voices through “Orange Intent,” upgrading consumer rights protection.

Educational Innovation: Courier and Food Delivery Stations Transform into Anti-Fraud Bases

New employment groups like couriers and food delivery workers are not only the “ferrymen” of city operations but also key populations for financial safety education. During “3.15,” Ping An One Wallet actively responded to the requirements of the State Financial Supervision and Administration Bureau’s financial consumer rights protection education activities. Based on business cooperation, it conducted on-site visits to JD Express stations and Meituan delivery worker centers, delivering financial warmth to the “knights” who connect with people’s lives.

Couriers draw financial anti-fraud questions from “Anti-Fraud Blind Box”

At the courier stations, Ping An One Wallet volunteers cleverly set up educational display boards along sorting conveyor belts, used delivery vehicles as mobile publicity vehicles, and employed quick Q&A sessions with “Anti-Fraud Blind Boxes.” This allowed couriers to learn common scam recognition skills such as impersonating customer service and false claims during sorting breaks. At the hub station in Pudong, Shanghai, Ping An One Wallet established a “Financial Anti-Fraud Knowledge Transmission Center,” analyzing typical financial scam cases and sharing consumer rights protection methods to help delivery workers enhance their risk prevention awareness.

Ping An One Wallet volunteers visit stations to explain anti-fraud knowledge to delivery workers

Additionally, One Wallet launched a series of online “Ping An One Wallet Consumer Protection and Anti-Fraud Classes,” dissecting the latest AI face-swapping scams, fake agency rights protection schemes, and other frauds, and compiled risk alert manuals to help customers and citizens safeguard their money.

Service Upgrades: Executive Complaint Handling and Product Appreciation Initiatives Directly Connect with Users

In 2026, the China Consumers Association proposed the national theme for consumer rights protection—“Enhancing Consumption Quality.” This year is also China Ping An’s “Year of Service Upgrades.” Led by party building to promote business development, during “3.15,” Ping An One Wallet implemented measures such as “Executive Complaint Visits” and “Special Product Appreciation Events,” gaining deep insights into user pain points in payments, points, integrated refueling, and shopping, and upgrading service details.

Since the beginning of this year, to improve mall service quality, Ping An One Wallet has held five product appreciation events. Aiming to ensure safe consumption, these events evaluated over 50 products across categories like fresh produce, personal care, and daily chemicals, from logistics, unboxing, usage to after-sales, encouraging merchants and brands in the One Wallet Mall to further improve product quality and service, jointly creating a trustworthy consumer environment.

Product evaluators assess and rate products

Meanwhile, Ping An One Wallet continues to deepen the “Pujiang Experience” by having senior executives visit frontline customer service shortly before “3.15.” They engage in in-depth exchanges with customers through online complaint channels about recent typical service issues. For example, the refueling benefits team listens to user feedback to establish more efficient communication mechanisms; the customer service team discusses points redemption experiences in various scenarios with customers to explore improvement paths.

Consumer rights protection is never just a spotlight on “3.15” but a continuous effort integrated into daily life. Ping An One Wallet will always be guided by party building, align with Ping An Group’s “Comprehensive Finance + Medical and Elderly Care” strategy, prepare for the 2026 service upgrade year, and continue to innovate financial anti-fraud education methods, embedding awareness of financial scam prevention into the hearts of customers and citizens in engaging ways.