According to AFR, Sydney serial entrepreneur Ben Pasternak has been sued by a New York court for allegedly orchestrating a meme coin "rug pull" scheme through the Believe platform, involving multiple tokens such as PASTERNAK, LAUNCHCOIN, and BELIEVE. The lawsuit states that the platform has processed over $6 billion in transactions, collected tens of millions of dollars in platform fees, and investors may have lost hundreds of millions of dollars. Ben Pasternak is known for his social app Monkey and plant-based meat brand Simulate, and was named to Forbes 30 Under 30 in 2021.

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