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Recently, I've seen a bunch of PFP/member card projects "building brands," essentially just gathering attention first. Long-term value might exist, but I now believe: first, see if they can survive everyone's novelty phase, if they can continuously provide holders with some real experience (offline/content/products are all fine), rather than just making empty promises every day.
And then there are those testnet points skyrocketing, with everyone in the group guessing whether the mainnet will issue tokens... I also feel the itch, but thinking back to the pullback on the day I sold off everything back then, I stay calm: short-term hype comes and goes quickly, when a PFP rises, you might think it's faith, but it could just be traffic.
Now I follow the usual rule: only try a small position if I really like it, don’t be hypnotized by K-line charts and point alerts, anyway surviving is more important than "catching the narrative."