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Costco Fuel And Kirkland Shifts Aim To Deepen Member Loyalty
Costco Wholesale is enhancing member loyalty through strategic shifts in its fuel and Kirkland Signature private label offerings. The company is opening its first standalone gas station, separate from a warehouse, and increasing domestic sourcing for Kirkland products to manage tariff costs. Additionally, Costco is launching a Kirkland-branded energy drink to offer a lower-priced alternative, all aimed at reinforcing its value proposition and membership model.