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Morgan Stanley released a report on May 23rd, stating that Gome Retail (06808.HK) turned from a profit of 1.6 billion yuan to a loss in the past fiscal year. The management pointed out during a conference call that the same-store sales trends and profitability in April and May showed signs of improvement and exceeded their expectations. Therefore, the target for the fiscal year 2025 is to achieve flat or slightly increased same-store sales on an annual basis, maintain stable rental income, and turn the loss into profit. Morgan Stanley has lowered the target price for Gome Retail from HKD 2.8 to HKD 2.5, mainly due to profit adjustment, reaffirming a buy rating, believing that the negative factors have been largely reflected and expecting any turnaround to significantly boost the stock price. If Gome Retail can monetize its self-operated stores, there is potential for the stock price to rise.
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