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Mercado Libre announces the shutdown of its own cryptocurrency Mercado Coin, with all related features ending on April 17.
Deep Tide TechFlow message. On March 31, according to CoinDesk, Latin American e-commerce giant Mercado Libre (MELI) announced that it will shut down its own cryptocurrency, Mercado Coin, less than four years after the token’s launch.
Starting April 17, users will no longer be able to buy or sell Mercado Coin through the platform, or earn cash-back rewards using it. Existing token holders can choose to sell the token through the app, use it as a shopping credit for the Mercado Libre platform, or wait for the system to automatically convert the token into local fiat currency and deposit it into their accounts.
Mercado Coin launched in Brazil in August 2022, then expanded to other markets. It is positioned as a rewards token for user shopping, built on the Ethereum ERC-20 standard, operated through the Mercado Pago digital wallet, and partnered with the crypto exchange Ripio. This shutdown was communicated to users by Mercado Pago via notifications and email, and the company has provided no explanation for the decision.