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IOTA Manifesto: The World Onchain
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TL;DR:
IOTA is moving beyond crypto’s credibility gap, focusing on bringing the real world onchain through trusted, regulated, and scalable infrastructure. Rather than competing in saturated crypto niches, it is creating a “Blue Ocean” market where real-world data, assets, and identities are tokenized and transacted onchain – starting with Global trade, a $35 trillion sector, with vertical integration spanning digital identities to tokenized trade finance already underway through initiatives like TWIN.
Blockchain is a uniquely difficult market to operate in. The typical challenges every startup faces – attracting the best talent, finding product market fit, securing funding – are amplified to violent extremes by a fiercely unpredictable boom and bust cycle, misaligned incentives and speculative value creation (and extraction). It is a wild ride on an emotional rollercoaster that takes you to new heights of euphoria and excitement, and drops you to the depths of despair and existential crises
We’ve all witnessed a graveyard of failed tokens, “heroes” who fell from grace to prison, and too many scams that have left retail investors devastated (and penniless). These failures have not only cost billions, but have left the reputation of the entire industry tarnished
For those of us trying to build something real for the long-term, navigating this environment has required resilience and perseverance. Idealistic visions have repeatedly been shattered with speculative excesses and the irrational behavior of the markets. The only way to endure in this market is through conviction
Despite all of this, I have spent close to 15 years of my life working full time in this market. There is simply no other technology ecosystem that offers as profound an opportunity to fundamentally transform our society and economy.
For me, the conviction is clear: Crypto is already changing the world, and the adoption and impact will only accelerate. It is as significant a technology revolution as the Cloud and AI are. With Blockchain and a global community of the brightest minds and innovators, we are finally building the “world as it ought to be” for everyone. We are removing the centralized gatekeepers and replacing them with a neutral, permissionless digital infrastructure where individuals can claim their digital sovereignty and participate in a global, digital economy.
**IOTA Manifesto: The World Onchainmanifesto.iota.org.**Ten years ago, we began this journey with IOTA based on a singular vision: To bring the real world onchain. While it’s certainly been a wild and chaotic ride, we’ve moved past speculation and experimentation and into real adoption and impact. Over the past several years, we’ve progressed from experimentation to deployment, with IOTA now supporting real-world use cases at a scale.
Our next phase is clear: The world is moving onchain. And we’re working tirelessly with one of the most experienced teams in this space, one of the most advanced technology stacks, and an international partner ecosystem to make IOTA the largest, most trusted public digital infrastructure for the global economy.
In this manifesto, I’m setting out the vision and strategy of IOTA for 2026 and beyond.
IOTA’s Vision: The World Onchain
I have no doubt that within a decade our $115T global economy will operate onchain. We will finally be able to grow beyond the borders of our analog world and unlock new ways for people to connect, work, and create value together
Humanity’s path to prosperity and abundance depends on making Artificial Intelligence (AI) and Blockchain (Digital Trust) globally accessible. Together, they form the brain and nervous system of the digital world: AI driving intelligence, automation, and creation, while Blockchain ensures trust, authenticity and auditability in every interaction. By combining these two foundational technologies we can build a truly connected, intelligent and digital world.
Trust is the foundation of our economy. The only way to ensure that our economy will grow globally is through a neutral, censorship-resistant, and publicly accessible digital infrastructure. We need programmable trust to authenticate and verify data at internet speed, instant and secure payments to move value around the world without intermediaries, and secure compute for immutable and unstoppable applications. Only through Blockchain are we able to stop relying on centralized intermediaries and inefficient and error-prone processes to establish a single source of truth.
Blockchain is an obvious progression in the technology evolution that has started with the Cloud and has continued with the rapid advancement of AI. Both technologies have permeated through every layer of our society and economy. The Cloud has enabled us to digitalize the world by providing the infrastructure for data to be stored, analyzed and transferred around the globe in real-time. The AI race towards superintelligence has created a globally accessible, ubiquitous intelligence layer that has made new applications and services accessible to anyone, providing a significant boost to productivity and efficiency.
Today, governments and enterprises spend more than $723 billion on cloud computing annually, with annual growth projected to be more than 20%. Amazon Web Services alone has reached a $120 billion annual revenue run-rate as the market leader. Simultaneously, the broader AI-enabled digital economy is on track to rival the Cloud itself. The entire AI market from hardware to software and services has grown exponentially and is expected to reach $900 billion annually in 2026. Valuations of the five most valuable private AI startups - led by OpenAI, Anthropic and xAI - have ballooned to nearly $1.2 trillion by end of 2025, and are climbing further
Blockchain will not be a winner-takes-all market. The global economy is simply too big for one network to dominate all industries and applications. While most Blockchain networks that lack a clear purpose with unique selling points and adoption cases will fade into obscurity, a handful of Blockchain networks will dominate the market, many of which will be focused on different economic sectors and applications – similar to today’s four or five dominant cloud providers (AWS, Google Cloud, Azure, and Oracle) or large-scale AI LLM providers (OpenAI, Anthropic, Gemini, xAI). The value that will be captured by a handful of Blockchain networks that dominate this market will be as great as in the AI and Cloud sectors, with hundreds of billions of dollars in revenues spent on transaction fees and compute per year
The biggest opportunity in the market is to become one of the primary Blockchain networks to bring the real world onchain.
This is why IOTA exists.
To realize this opportunity with IOTA, we are leveraging our decade-long experience and strong reputation in the market, to pursue full vertical integration in one of the largest sectors of our global economy: International Trade & Logistics. Over the last few years we have created the solutions, products, and partnerships to deeply embed IOTA into the entire trade sector, from tracking shipments and digitizing paperwork, issuing digital identities and verifiable credentials, to tokenizing physical assets and powering trade finance.
To Conquer the World, First Conquer a Market
Instead of seeding general-purpose adoption and playing the typical crypto game of hype, speculation, and incentives, we have been focused on finding product-market fit, creating practical solutions for the real world, and building a defensible moat by becoming fully vertically integrated in international trade
International trade in goods and services was more than $35 trillion in 2025 – roughly one third of global GDP. Global trade is the lifeblood of the world economy and involves every country, millions of companies, and billions of end consumers. Yet it remains stuck in the past, as the systems, technologies, and processes underpinning our flow of goods are often shockingly antiquated and archaic
Thanks to the Model Law on Electronic Transferable Records (MLETR), since 2017, a large number of countries have given full legal acceptance to electronic transferable records (e.g., electronic bills of lading, warehouse receipts, promissory notes). This means that digitized documents are as valid as their physical paper equivalent, enabling these documents to be generated, transferred, and tokenized in a fully digital form.
The roadblocks preventing trade digitalization aren’t related to technology, regulation or laws; it’s about acceptance and integration. No single government or company can mandate a global solution, which is why past attempts often failed to gain critical mass. The only way to digitize cross-border trade is through a neutral infrastructure that establishes an indisputable global truth that the actors in the system want to adopt because they profit from it by removing complexity and inefficiency, instead of it being mandated by an authority without the power to change the system as a whole. Instead of being for-profit oriented, it has to be non-profit, open-source, and governed by independent parties
Global trade has remained largely uncharted territory for Blockchain adoption. This is precisely why we see it as our Blue Ocean opportunity
IOTA’s Blue Ocean Opportunity: The $35 Trillion Trade Sector
Big‑picture, IOTA exists to bring the real world onchain by building the global infrastructure where trillions worth of assets will be tokenized, exchanged, and settled. While that vision will unfold in the next five to 10 years, we’re taking the most important step now by establishing IOTA as the Blockchain network for global trade. Through this vertical integration, IOTA will bring boundless economic activity onchain – in the form of trade digitization, physical asset tokenization, data sharing, certifications, and more – and our technology will be deeply embedded into the existing systems of governments and enterprises. Once this foundation is established and proven at scale, we can extend the same rails across adjacent industries and, ultimately, our entire global economy.
This is IOTA’s Blue Ocean opportunity
A Blue Ocean strategy creates new, uncontested markets where competition is irrelevant, while a Red Ocean strategy competes aggressively within existing, crowded markets.
I firmly believe that the work we do at IOTA to digitize global trade will lead to a direct increase in global GDP. More trade, lower costs, lower entry barriers, more market entrants, more financing, and more economic growth
Today, IOTA has no large competitor in this market and is largely unchallenged when it comes to digitizing trade.
The biggest competitor in the past, the IBM/Maersk platform TradeLens, tried a top-down approach but couldn’t onboard a sufficient share of the industry due to conflicts of interest (who wants to join the permissioned Blockchain of your competitor?) and misaligned incentives (owning and monetizing the infrastructure, rather than solving problems together with their customers). After hundreds of millions in investments, the initiative was discontinued after failing to reach commercial viability.
Trade related adoption is already happening on IOTA. The earliest application was with TLIP in Kenya, developed in 2019 in partnership with TradeMark Africa and the Kenyan government. Kenya’s single-window customs platform (KenTrade) was fully integrated on IOTA, with a pilot running in Kenya’s flower export industry (seven million flower stems exported per day) in partnership with Trademark Africa to demonstrate the efficiency gains
As a result of these early successes in proving the technology in real-life pilots, we have worked together with our partners to launch a production-ready version – TWIN (Trade Worldwide Information Network), which is IOTA’s flagship application to digitize and modernize global trade
Built on the IOTA mainnet, TWIN replaces the paper-based, fragmented systems that underpin the global trade industry with a unified, verifiable, and trusted digital infrastructure. It enables governments, enterprises, and logistics providers to issue verifiable credentials, track shipments as tokenized NFTs to seamlessly exchange trade data across borders – all in real time, secure, at near-zero cost, and with full auditability. By turning physical documents and goods into onchain assets, TWIN creates the foundation for digital trade, unlocking faster customs clearance, lower shipping costs, and new financing opportunities for millions of businesses worldwide.
Today, TWIN is already live in Kenya’s trade system. Currently limited to primarily flower traders, but by end of Q1 it is expected to roll out to all commodities. This means that flower traders in Kenya already have access to fully digitized trade documents through the IOTA network. In the UK, the Cabinet Office’s Border Strategy team has piloted TWIN to streamline UK-EU freight: over 2,000 poultry consignments from Poland to the UK were tracked on IOTA in 2024–2025, providing real-time visibility, better quality data earlier in the process, and smoother border operations. Four employees of the UK Cabinet Office have been seconded to IOTA to expand the trials in close collaboration with the UK government, and plans are made to include more EU countries with a wider range of consignments.
Since early January 2026, TWIN is now fully integrated with the IOTA mainnet. This means that the first customers that have been using TWIN to digitize their consignments are now fully operational on the IOTA mainnet. The first transactions are already live, with a rapid increase in transactions expected throughout 2026 as TWIN gets rolled out in Kenya, Ghana, the UK and more partner countries.
In this particular example, a TWIN customer has shipped a consignment of chicken from Poland to the UK. Everything is tracked in real time through TWIN, with all actors in the supply chain having full visibility to the data of the goods and all documents thanks to IOTA’s decentralized network. A real game changer for an industry that so far relies on paper documents.The ADAPT initiative (Africa Digital Access and Public Infrastructure for Trade) represents the most significant adoption milestone in IOTA’s history, marking a transition from regional pilots to true continental scale. Led by the AfCFTA Secretariat in partnership with IOTA, the Tony Blair Institute for Global Change, and the World Economic Forum, ADAPT is Africa’s blueprint for the modernization of trade through a unified digital public infrastructure. This initiative aims to connect all African nations and 1.5 billion people by 2035, creating a single source of truth for identity, data, and finance that has the potential to double intra-African trade and unlock over $70 billion in additional annual trade value. By integrating IOTA’s decentralized ledger as the underlying backbone, ADAPT replaces fragmented, paper-based systems with a trusted digital architecture that can cut border clearance times from 14 days to hours and reduce cross-border payment fees by more than 50%
Adoption is accelerating globally. Over the next 12 months, we will start pilots with at least five more countries across Africa, Europe, Southeast Asia, and North America – officially connecting more countries and their trade infrastructure onto IOTA. By 2030, we foresee that TWIN will be adopted in over 30 countries. Each new country that joins TWIN expands the reach and utility of the TWIN platform and increases its network effects, bringing us closer to a truly interconnected digital trade infrastructure
Multiply that by millions of transactions across thousands of corridors across the globe. We’re building the digital global nervous system for trade. IOTA will connect national single windows, port systems, logistics platforms, and financial institutions in a way that no centralized system could, because it is trust-minimized and neutral. It’s akin to how SWIFT provided a messaging network for banks – but here we provide data and value transfer for the entire global supply chain. IOTA will eventually become so embedded that it’s simply part of the fabric of trade (much like the internet or GPS are today). Countries would connect their systems to the “global trade network” (IOTA) much like they connect to the internet. Not doing so would leave them isolated.
Several applications expanding IOTA’s trade ecosystem beyond TWIN are already deployed on the IOTA mainnet
Redefining Circularity: Orobo has launched a regulation-ready infrastructure for Digital Product Passports (DPPs), designed to meet the EU’s strict Ecodesign requirements. Among its several customers is Dutch construction company Re-Use Properties, which has started issuing Steel Frame DPPs on the IOTA Mainnet.
Closing the $2.5 Trillion Trade Finance Gap: Salus is revolutionizing how we finance the critical minerals essential for the green transition. By leveraging IOTA and TWIN, Salus tokenizes physical assets (such as tantalum), turning them into auditable digital assets that funders can trust. This provides institutional-grade transparency and brings real-world yield opportunities to the IOTA ecosystem.
Tamper-Proof Product Tracking: In the broader scope of product authenticity, ObjectID is setting a new standard for onchain verification. By assigning tamper-proof digital identities to physical goods, they ensure end-to-end visibility and security across complex supply chains. Their recent launch of onchain verified products, such as for Lizard Medical, showcases how IOTA turns physical objects into verifiable smart assets accessible via a simple QR scan.
Bringing Global Standards OnChain: Our partnership with the **Global Legal Entity Identifier Foundation (**GLEIF) is a landmark step in institutional integration. By exploring how to bring global digital business identifiers onto the IOTA network via TWIN, we are creating a unified, trusted identity layer that allows organizations to interact and trade with total cryptographic certainty.
The Impact of Trade Adoption on IOTA
While it is difficult to correctly forecast the amount of transactions that can be expected on the IOTA network, we can give some level of estimation based on our experience in the market so far:
This means millions of daily IOTA transactions just from document issuance, updates, and transfers as global trade goes digital. That is not counting onchain actions related to digital identity, including issuance, updates, events for every actor in the supply chain, digital product passports for every individual item that gets shipped across borders, and all activities related to trade finance, including tokenization of assets and DeFi applications.
Meanwhile, global trade receivables represent another $40–50 trillion in outstanding value, with a $2.5–3.5 trillion financing gap that tokenization can directly address.
Securing the Infrastructure: The $IOTA Economy
As outlined earlier, past attempts to digitalize global trade have repeatedly failed – primarily due to lack of neutrality, conflicts of interest, and profit-driven control by single actors. IOTA breaks this pattern. It is an open-source protocol, guided by a regulated non-profit foundation and designed from the ground up to be globally accessible, politically neutral, and economically inclusive. This neutrality and the security of the entire network is only possible through the $IOTA token
With the Rebased protocol upgrade in May 2025, IOTA was rebuilt with a more robust, highly scalable and decentralized architecture. This marked a giant leap forward to make IOTA production-ready for large-scale deployments such as TWIN. The network is now fully decentralized and secured by a distributed validator set selected by $IOTA token holders. The more validators and the more value staked, the more resilient and secure the network becomes
The IOTA token is the mechanism that makes the infrastructure decentralized, censorship-resistant, permissionless and resilient. Other than the most fundamental properties to ensure the immutability of the ledger and protect against large scale attacks, the $IOTA token guarantees the network’s neutrality and independence. No single party is able to control or influence the network, as it would be economically and cryptographically infeasible to do so. This is exactly what governments and institutions require when adopting and relying on a shared global infrastructure
And just as investors in AWS believed in the future of cloud infrastructure and bought Amazon stock, believers in the future of open digital trade infrastructure can own a piece of the Digital Trade economy through the IOTA token. With nearly a decade of token distribution and no venture capital investors since our inception, IOTA has one of the most distributed token ownerships in the industry – making the system more inclusive, more resilient, and more aligned with its global mission.
As adoption increases, so does demand for the token. Every new trade document, shipment tracking, digital identity, or tokenized asset on the network burns $IOTA tokens through transaction fees or locks it up via storage deposits. Unlike inflationary token models, IOTA’s economy is deflationary by design: the more the network is used, the fewer tokens remain in circulation. Over time, this creates a simple and powerful economic truth:
More usage = more scarcity = $IOTA becomes more valuable.
This value accrual is reinforced by multiple mechanisms within the IOTA network, each designed to secure the system, incentivize participation, and ensure that growth translates directly into real economic impact.
Combining all these factors – fee-burning usage, locked storage deposits, enterprise accumulation, and DeFi utility – it becomes clear that IOTA’s tokenomics model is engineered for deflationary pressure and value accrual as adoption grows. Every mechanism in the network’s economy either decreases the available supply or increases demand.
How IOTA Executes: Technology Stack
The adoption of IOTA in global trade is real. We can confidently say that IOTA is the biggest Blockchain solution to digitize trade. The reason for that is a more than five-year journey that started with a deep understanding of our users’ needs and by working closely together with them on a technology stack and products to solve their problems.
To make this product suite more concrete, IOTA provides a Digital Product Passport demo that brings the Trust Framework to life, allowing users to see identities, credentials, and onchain data flows in action through an interactive walkthrough.
But it’s not just about technology or tokenomics. IOTA’s trade breakthrough also lies in its governance model, especially around TWIN. Unlike private, venture-backed products, TWIN is open-source and governed by the Swiss-based, non-profit TWIN Foundation. This structure ensures neutrality, transparency, and long-term commitment – qualities that make governments and enterprises far more confident to adopt and integrate the technology at scale. Combined with IOTA, TWIN is not a commercial product, but it is a public goods digital infrastructure designed to serve the global economy as a whole.
And we’re not doing this alone. From the outset of our trade initiative, we knew that solving the global, systemic challenges of digitalizing trade would require a coalition of stakeholders. That’s why we’ve created strategic partnerships with some of the world’s leading organizations in trade and development.
Each partner adds tremendous value to the partnership, like government access, regional know-how, policy influence, or industry expertise, creating a virtuous cycle that no other crypto project could achieve. They mean that governments are more likely to approve a pilot, and that successful pilots can convert into national rollouts backed by development financing. They also create network effects; if a country adopts IOTA for trade, its major trading partners are nudged to join the same network to maximize efficiency. We’ve effectively positioned IOTA at the center of an influential group that is driving trade digitalization globally, giving us a seat at the table for developments on the future of trade tech. This kind of credibility is incredibly hard to replicate and gives IOTA a moat that goes beyond technical development.
Conclusion: From Trade to the Global Economy
After a decade of building, IOTA stands at an inflection point. While others have chased speculative narratives, we’ve focused on becoming a partner for governments and enterprises and working together with them to solve their problems. We have created a purpose-built product stack to holistically digitalize trade, create and manage digital identities, tokenize assets and streamline payments. Our network already processes real trade transactions in Kenya and the UK, with five more countries preparing to join the network this year. The network effects are real, and will only increase as more countries join the IOTA network.
The endgame is clear: IOTA becomes the trust layer for the global economy. Not through hype or artificial incentives, but through solving real problems for real businesses and governments. When millions of companies need to prove the authenticity of their goods, verify their trading partners, or access instant trade financing, they won’t care about blockchain tribalism – they’ll use what works. And what works is a neutral, open-source network that their governments trust, their banks accept, and their trading partners are already using.
This creates a powerful flywheel: Every country that adopts IOTA makes the network more valuable for its trading partners. Every tokenized shipment creates collateral for new financial products. Every verified credential builds trust that enables more commerce. As this real economic activity flows through IOTA, the network transforms from infrastructure into necessity – becoming as essential to global trade as container ships, GPS or the internet itself.
We have not built yet another Blockchain. We’re building the foundation for how trillions in value will move in a digital world. The partnerships are in place. The technology is proven. The adoption is happening.
Welcome to the digital economy, onchain with IOTA.
Join us.