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Sales of licensed products for the Paris Olympics are expected to exceed 100 million euros.
On August 1st, Jinshi data reports that the Paris Olympics is in full swing, driving the continued high sales of Paris Olympics licensed merchandise. According to Reuters on July 31st, the mascot of this Olympics, "Fred", has also gained numerous fans, and its merch is selling well in offline stores. Reuters reported that the total sales of Paris Olympics licensed merchandise is expected to exceed 100 million euros, or about 780 million yuan.