2026-01-15 20:00:20

Major Platform Update: Social Reward Apps Face Restrictions

In a significant policy shift, a major social media platform has officially cracked down on so-called "InfoFi" applications—Web3 tools designed to compensate users for engagement and content creation. The platform's enforcement marks a turning point in how traditional social networks are approaching crypto-incentivized participation models.

InfoFi apps, which bridge social interaction with financial rewards, have been a notable experiment in the Web3 ecosystem, attempting to capture value for content creators. However, mounting scrutiny over user protection and platform policies has prompted this formal ban.

The move reflects broader tensions between mainstream platforms and decentralized finance innovations. While proponents argue these applications empower creators, regulators and platform operators increasingly view unvetted reward mechanisms as potential compliance risks.

This development could reshape how Web3 projects approach social engagement going forward, potentially pushing innovation toward decentralized alternatives rather than traditional social channels.

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Token_Sherpa

· 7h ago

lol "InfoFi" was always just ponzinomics dressed up in web3 clothing anyway. unsustainable token velocity + zero actual utility = predictable death spiral. platforms saw through the bs faster than i expected tbh

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SelfRugger

· 7h ago

Another ban? Traditional big platforms still can't afford to play with Web3.

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PuzzledScholar

· 7h ago

It should have been regulated long ago. These apps are just fake coins in disguise, which has caused people's confidence to collapse.

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memecoin_therapy

· 8h ago

It should have been banned a long time ago. These infofi apps are just schemes to scam people... My friend is still there daily刷, waiting for airdrop dreams.

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LayerZeroHero

· 8h ago

Hmm... It turns out centralized platforms are still afraid. The InfoFi protocol architecture ultimately cannot escape the hurdle of compliance review. The core issue is actually two words—risk control. Unverified incentive mechanisms indeed pose attack vectors. I have long complained about this in the tech community, and it now seems that my concerns were not unfounded. But on the other hand, could this ban actually be a positive? Forcing migration onto a truly decentralized track might allow cross-chain ecosystems to seize the opportunity to fill gaps, and asset liquidity could become very interesting...

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