The real winners in Web3 will be those who build authentic communities from the ground up through creator-led initiatives. Rather than relying solely on written discourse, successful projects and influencers are recognizing the need to diversify their content strategy. The shift toward video platforms and multimedia content is becoming unavoidable—X alone won't cut it anymore. Creators who adapt by expanding to YouTube and other video-first platforms will capture the audience engagement that matters. It's no longer about volume on social feeds; it's about building genuine, grassroots movements where creators hold real influence.