Fast food chain companies spend millions of dollars to buy Bitcoin, and after accepting digital currency payments, sales actually increased.

2026-01-17 05:06:09

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【Chain News】Interestingly, the well-known American fast-food chain Steak 'n Shake recently announced a major move, investing an additional $10 million to increase its Bitcoin reserves.

There is also a story behind this—eight months ago, the chain began experimenting with accepting Bitcoin payments. What was the result? Initially, it might have been just to follow the blockchain trend, but unexpectedly, sales saw a significant increase. This made the management see the commercial value of digital assets, and they decided to increase their investment, directly incorporating Bitcoin into their corporate asset allocation.

From acceptance to reserves, from trial to real investment, this shift indicates that traditional businesses are undergoing a substantial change in their attitude towards Bitcoin. It’s no longer just about conceptual promotion but genuinely driving growth in their operations.

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SigmaValidator

· 4h ago

Well, this is really not just a marketing gimmick to cut leeks anymore. Fast food chains are starting to seriously invest money in buying BTC, and sales are still increasing. What does this indicate... Traditional businesses are really starting to believe in this stuff.

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MEVHunter

· 4h ago

ngl the sales bump narrative feels like they're just narrative building... but if institutional capital actually starts flowing into btc reserves through these mundane consumer plays? that's the real alpha right there. watching the mempool for this kind of institutional entry pattern now

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LayerZeroJunkie

· 4h ago

I mentioned earlier that BTC payments are not just a gimmick, but can actually boost sales... Traditional restaurants are starting to spend money on accumulating coins, and this trend is definitely coming.

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ShamedApeSeller