Why is SAP Acquiring Master Data Management Company Reltio?

SAP is acquiring Reltio, a master data management (MDM) software provider, to enhance its Business Data Cloud and improve enterprise AI capabilities. The acquisition aims to make enterprise data AI-ready by unifying, cleansing, and harmonizing data from various sources. This move will provide a reliable foundation for AI applications, offering customers improved data quality and faster time-to-value for business AI initiatives.

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