What is Piggycell? South Korea's 95% market share power bank becomes RWA asset

Piggycell is Korea's leading mobile power sharing service provider, holding a 95% market share, with over 13,000 charging stations, 100,000 devices, and 4,000,000 paying users deployed nationwide. Through blockchain technology, Piggycell tokenizes shared charging infrastructure into investable RWA assets.

What is Piggycell: From Sharing Economy to RWA Pioneer

Piggycell is a mobile device charging service provider that operates self-service kiosks where users can rent portable chargers for smartphones and other devices. Users can borrow, use, and return chargers at any location of the company, and Piggycell also offers subscription plans for frequent customers, allowing easy access to power anytime and anywhere.

Unlike other startups, Piggycell is the absolute leader in the shared mobile power sector in South Korea, occupying 95% of the market share. This market dominance is not just theoretical, but established through actual operations and user verification. Over 13,000 charging stations, more than 100,000 mobile power devices, and 4,000,000 paying users have been deployed nationwide in South Korea, making Piggycell one of the largest shared charging networks in Asia.

In the past decade, the sharing economy has been one of the most iconic innovations in global business. From Airbnb turning idle rooms into hotels, to Uber transforming cars into taxis, users worldwide have realized that they can convert dormant resources into usable value through digital platforms. However, this model also faces challenges such as trust issues, high costs, lack of transparency in user data, and inefficient capital flow. Today, RWA is injecting new vitality into the sharing economy.

RWA involves the tokenization of tangible or intangible assets from the real world through blockchain technology, allowing them to be divided, traded, and managed like crypto assets. Each token represents a form of ownership or share of the asset. According to the latest data from RWA.xyz, the global on-chain RWA total market value has exceeded $30 billion, with traditional financial giants like BlackRock and Franklin Templeton deeply involved. In this wave, Piggycell starts from everyday infrastructure, digitizing mobile power networks into investable assets, becoming a pioneer in the field of physical infrastructure RWA.

Charge-to-Earn: Turn daily spending into asset accumulation

Piggycell's Web3 transformation is not just about adding tokens, but rather a systematic design centered around data empowerment, on-chain assetization, and profit sharing, elevating itself from a pure sharing platform to a composite protocol that integrates RWA, DePIN, and the sharing economy. Within the Web3 framework, Piggycell incorporates blockchain reward mechanisms into its shared charging business, forming two core models: “Charge-to-Earn” and “Dominate-to-Earn.”

In the traditional sharing model, users are the sole payers. However, in Piggycell's Charge-to-Earn model, when users rent a power bank, they not only complete a charge but also earn a certain amount of PIGGY tokens as a reward. The reward amount is allocated based on actual usage and the normal operating time of the owned equipment, ensuring that incentives align with user behavior. This model transforms “daily consumption” into “asset accumulation,” significantly enhancing user stickiness and participation. Just as the past Play-to-Earn sparked the popularity of GameFi, Piggycell's Charge-to-Earn could also catalyze DePIN.

Despite the complexity of the underlying technology, Piggycell maintains a high level of user-friendliness in user experience, achieving convenience comparable to Web2. Users can simply scan the QR code on the charging station to borrow a power bank, supporting mainstream payment methods such as Kakao Pay and Naver Pay. The application interface is intuitive and clear, displaying real-time charging progress, battery level, and reward points. The entire process does not require switching between applications or performing extra operations, significantly lowering the usability threshold. After charging is completed, users can return the device to any charging station, further enhancing convenience.

Dominate-to-Earn: Infrastructure NFTization and Revenue Sharing

If Charge-to-Earn targets ordinary users, then Dominate-to-Earn will incentivize infrastructure contributors. Piggycell allows individuals and communities to control shared energy infrastructure through NFT-based ownership. Each NFT represents a digital twin of the physical equipment of each Piggycell node. Anyone can purchase an NFT for mobile charging stations in a specific geographic area and become a stakeholder in the infrastructure of that area.

NFT holders can proportionally receive real-time cash flow dividends generated by the equipment. For example, users can purchase NFTs linked to charging stations near Seoul National University, and when students frequently use that charging station, NFT holders will earn PIGGY token rewards based on tracked power consumption. This model allows ordinary individuals to participate in physical infrastructure of the sharing economy for the first time with a lower entry threshold, enjoying the long-term value brought by stable cash flow, addressing the issue of lack of transparency in the interests of asset contributors in the traditional sharing economy.

Piggycell's Dual Mining Mechanism:

Charge-to-Earn: Users earn PIGGY tokens when renting power banks, turning consumption behavior into investment returns.

Dominate-to-Earn: Purchase charging station NFTs to earn real-time cash flow shares generated by the site.

This model not only reduces users' charging costs but also enables them to profit from energy trading, turning devices into energy assets with financial attributes. Through smart contracts, the interaction between renters and providers becomes transparent and automated, while the programmable fee structure and usage-based payment system ensure a fair distribution of benefits.

Technical Verification and Ten Million Dollar Financing Endorsement

Piggycell is not just a concept on paper, but a project validated through technical implementation and commercial practice. In just two weeks during the testing phase, its on-chain system generated over 9.4 million transaction records. This breakthrough is not only a quantitative achievement, but more importantly, it signifies that the stringent demands of the shared power bank business for blockchain throughput and stability have been met.

In addition, each user's spending and every income distribution are recorded on the blockchain, verifying Piggycell's decentralized vision and providing users with unprecedented transparency and trust. This approach positions Piggycell as a truly data-supported DePIN and RWA project, distinguishing it from projects that are merely in the conceptual stage.

Currently, Piggycell has attracted $10 million in seed funding from publicly listed companies in Korea, including Shinhan Financial Group, Hana Financial Group, HiteJinro, JB Financial Group, as well as well-known Web3 organizations such as Animoca Brands, DWF Labs, and Galxe. This scale of funding not only provides ample capital for Piggycell's global expansion but also serves as a strong recognition from international investors of its innovative model and long-term growth potential.

EaaS platform and Binance Alpha launch

According to the roadmap, Piggycell will launch an Energy as a Service (EaaS) platform, which is a fully decentralized marketplace where individuals, small businesses, and even chain stores can register, lease, or transform energy equipment. This model assigns new roles to users, transforming them from passive consumers into active infrastructure providers.

Piggycell plans to launch its TGE in the fourth quarter of this year, aiming to provide participation opportunities for users worldwide. According to the official announcement, Binance Alpha will list Piggycell (PIGGY) on October 28. Eligible users can go to the Alpha event page to use Alpha points to claim airdrops after the Alpha trading opens.

With its strong cash flow and innovative on-chain empowerment, Piggycell has set a new benchmark for the commercialization and decentralized integration of physical infrastructure. In the future, as the RWA market develops and application scenarios expand, Piggycell will undoubtedly be worth continued attention.